The joint venture’s initial feasibility proposed a scheme of around 400 homes, along with a urban sports and e-sports facility.

The development site, which is supported by £20m of Government funding, was once home to the old bus station and former East-West Precinct next to Hanley Bus Station.

Surveys and investigations at the site will get underway later this year with the aim of starting enabling works in 2026, to allow new home construction to start in 2027.

The plans for Etruscan Square are key into the wider city centre masterplan, which will see the rejuvenation of Hanley as a place to live, work, shop and visit based on extensive consultation with residents, businesses, shoppers and visitors.

Preparatory work is due to get under way in 2026

Etruscan Square is one of the Midlands’ largest cleared city centre regeneration sites spanning around seven acres.

Councillor Finlay Gordon-McCusker, cabinet member for Transport, Infrastructure and Regeneration, said: “Etruscan Square is one of the most significant regeneration sites in our city, and for far too long, people have been promised action but have seen little progress. That is going to change.”

Richard Ingham, Director at Genr8 Kajima Regeneration Limited, said: “Etruscan Square presents a unique opportunity to revitalise the city centre through a high quality, residential-led mixed-use development.

“We look forward to collaborating closely with the Council, and to delivering long-term economic and social value to local residents and businesses.”